
InSight
The Trust Reform, an installation
Esther Sigauke, Matteo Ghinolfi, Magnus Hestad & Martine Braathen
2024
About
This project involved developing an installation that explores the multiple layers of Tillitsreformen (the Trust Reform), revealing both its visible structure and its deeper meaning. The aim was to interpret the reform not only as a political initiative, but as a lived experience that affects people on practical, organizational, and human levels.
The target group consisted of those expected to experience, understand, and implement the Trust Reform in their daily work. The installation was therefore designed to foster empathy and reflection, encouraging participants to engage with both the structural intentions of the reform and its human consequences. By making abstract concepts tangible, the project sought to bridge the gap between policy and practice.
Throughout the four-week project period, we applied a range of methods to develop and refine the concept. We used metaphors to translate complex ideas into relatable experiences, facilitated workshops to generate insight and co-creation, and created mappings and visualizations to clarify systems and relationships. User testing ensured relevance and clarity, while desktop research and both traditional and exploratory interviews provided deeper insight into diverse perspectives. Prototyping played a central role in shaping and iterating the final installation.
The central question of the project was: What does trust look like? The final concept consists of four impressionist-style paintings, each representing a core principle of the reform: Simplify, Change, Anchor, and Innovate. At first glance, the paintings appear unclear, mirroring how the reform itself can seem abstract or difficult to grasp. However, when viewed through colored glasses, hidden messages emerge, inviting deeper reflection on the Trust Reform.
The installation encourages participants to step into the shoes of bureaucrats by fostering empathy for their challenges. It reveals gaps between perception and reality, highlights the unseen effort behind decisions, and opens up space for multiple perspectives. Exhibited at DOGA in an office-gallery setting, the installation sparked curiosity and encouraged thoughtful reflection.
Process
The paintings were created in blue tones, with hidden red text digitally embedded into the images. Using a color filtering effect similar to stereoscopy, the text blends into the background and is invisible to the naked eye, only revealed when viewed through a red lens. Each piece was printed and framed with a blueprint-style plotter roll as background. We laser-cut red transparent vinyl for the lenses and built a custom wooden box to present the installation.
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Bjerregaards gate 21
Oslo, Norway
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