Rett kurs

This project explored how policy development might be supported by asking a central question: can a new benefit help shift the focus from money to work? Developed in collaboration with Finn, the project is ongoing and confidential, and should not be shared outside AHO.

The target group consists of individuals who feel trapped in bureaucratic loops and experience a lack of clear guidance within NAV’s services. The project addresses the structural and systemic challenges that can make it difficult for users to navigate support systems in a meaningful way.

As part of a proposal to NAV, we developed an installation designed to spark reflection. The installation challenges NAV employees to become more aware of their current practices and perspectives, while inviting them to explore alternative approaches and new possibilities for supporting users.

My primary contribution to the project was within the insight phase and the development of the core concept. In addition, I was responsible for creating the illustrations. The project was carried out over a period of seven weeks.

Insight and process

Our approach in this project wa how to make NAV aware on how their approach is today VS how “Enklere NAV” could approach in their future service.

Marshall’s theory of motivation, and the self determination theory, we saw that individuals need internal motivation to work hard in life,which is invaluable when you are in an economically stressful situation.

I mapped out a lot of different stressors that I got from the insight work and found that these stressors could be summed into one big barrier.

The Baen Bag and The Bus Stop metaphor, How can the Bean Bag- and Bus Stop Metaphor help NAV try new aproches when developing Enklere NAV?

The Baen Bag: No direction, lazy, stuck, freeloader, in need of helping hand.
The Bus Stop metaphor: flexible, temporary and predictable. We want NAV to apprach users at enkere NAV as they were waiting for the bus at a bus stop.

The installation

In this proposal to NAV, we wove together visuals, sound, and interactive elements to place NAV employees in the users’ shoes, giving them a first-hand feel of the service from the inside out. We want NAV to apprach users at enkere NAV as they were waiting for the bus at a bus stop.